How do you create effective contextual advertising in Google Ads?

To do this, we need to use all the capabilities of Google Ads, taking into account the market situation, the features of your product, and existing limitations:

1. First, we select the semantic core (phrases by which ads are displayed). To do this, we use logic, the Keyword Planner in Ads, and third-party services. The most complete and logical sound is needed to get a wide coverage of the target audience.
2. With a semantic core, you can calculate the budget forecast using the advertising system. We can work with any budget, but the quantitative results will be different. In the first month of work, it is advisable to use the optimal budget, which is provided by the Ads forecast tool.
3. Depending on the accepted budget, we jointly decide which types of campaigns should be used at the beginning - search advertising in Google and partners, Google Display Network on external sites, YouTube, and whether remarketing technology will be used.
4. Next, We create ads (including for mobile, if necessary) taking into account the rules of selling texts and all Google recommendations. In ads, We use quick links, and keywords, differentiate the text from competitors and, of course, take into account the features of the placement site and your product.
5. After that, you can start setting up campaigns. Depending on your business processes, we select regions for displaying ads, language, time settings, display methods, and others. Google Ads is a very complex system, so We are scrupulous about all the settings since even small changes in Ads can seriously affect the effectiveness of the campaign as a whole.
6. Now the most interesting part. Choosing a display strategy and a technology that will implement the selected strategy. How Ads differs significantly from Yandex Direct, for example, is its wide and convenient bid management technologies. From fully automatic (including Conversion Optimizers), to complex, but very accurate automatic rules and scenarios. In any case, your ads will be exactly where they should be to achieve your goals.

Finally, We start checking campaigns daily and evaluating their effectiveness. In the process of campaign optimization, We highlight those ads and keywords that give the maximum effect to rank them higher. And vice versa, the less benefit an ad or word brings, the less funds from the budget it should use and the lower position it should occupy. Also, in Google Ads, you can conduct high-quality experiments to improve target indicators and quickly adjust all campaign elements so that you get the maximum effect from advertising.

As a result, you get a tool for attracting target visitors to the site, created and configured by a professional performer.

Why professional?

For more than 5 years, We have been working seriously and accurately in the contextual advertising market. During this time, We have created more than a hundred effective advertising campaigns for dozens of clients. Certified by Google in search and media advertising.

Every day for me is a search for new techniques and tactics to improve contextual campaigns. We always attend all webinars and master classes held by Google Ads to learn in detail about new contextual advertising technologies. We collect and implement the developments of colleagues to improve the effectiveness of advertising. We are well acquainted with and use the maximum capabilities of the Google Analytics analytical system to track the behavior of visitors from the context and see opportunities for adjusting campaigns.