Google Business Promo

Google can bring customers even to offline companies. Example. A person is looking for a moving company in Los Angeles. Let's look at the search results:

First, he will see Local Ads (with the Google guaranteed icon - which means the insurance documents have been verified). These ads are paid for each received application (lead). Next comes contextual advertising, which is much more expensive, but with a sufficient budget, it also brings results. Then the future consumer will see a block of maps:

In the map block, some companies are placed for free and are shown because they meet the requirements and algorithms of Google. Such companies usually have many real reviews, constantly updated photos, and posts, a site optimized for local search results, and many other parameters. But you can also see priority placement in the map block for payment in Google Ads.

All this takes most of the attention of buyers even before they start looking at sites that are shown for free. The attention of buyers is ultimately converted into useful actions - calls, visits to an offline office, or store. Which is the result of such advertising.

Naturally, to convince customers to call you or visit your office, you need an attractively filled profile in Google My Business or a website. They should show the advantages of your business, attract special offers, and adequately illustrate everything with photos.

Therefore, there are several ways to promote a local business in Google.

Types of local promotion

A slow, but reliable and long-term method is Local SEO. This is the optimization of an account in Google My Business (on the one hand, for the search engine, so that its algorithms give the profile higher, on the other hand, for customers - to motivate them to take the desired action), a link to your website (but you can make a small mini-site inside Google My Business), citation and reputation of your business on the network. And one of the important factors that affects both the place in the search results and customers) is reviews. You need to create a motivation system - in what way, how will you offer them to leave reviews? Make this process as convenient as possible - for example, by creating a page on the site for transition or a mailing list or QR code with links to places where you can leave a review.

Every month, work is carried out according to the plan and at the end, we look at the results of the statistics for the previous period.

A quick and relatively inexpensive method is Local Ads. This is setting up local ads with links to a profile on maps. Payment is made for each order. The biggest work here is connecting to the system, documents and checks are required. And subsequent adjustment of the budget to arrive at the optimal cost of the application.

A quick, expensive, and, perhaps, the most effective method is Google Ads. Its peculiarity is that you need a website (but you can advertise a mini-site from Google My Business) and payment is usually debited for the transition (although there are options). In addition, it is possible to promote a Google My Business profile, paying for its promotion to the first places (payment will also be for the transition)

Ideally, use all three methods to get the maximum number of clients. But usually, I suggest Local Ads first and start Local SEO, and in the future, if I have a large budget, try Local Ads.

All systems have excellent statistics tools, so we can understand how much target actions cost us and thus adjust budgets and settings.