How can you increase the effectiveness of contextual campaigns?

The main goal of any contextual campaign is to bring an interested visitor to your site at an adequate price. But HOW a potential client will behave on the site, what he will think and do - this completely depends on the quality of the site.

How to understand how good a site is?

First, you need to initially set quantitative and qualitative indicators for it and determine the metrics by which you can make an assessment. They can be a simple number of visits, the number of purchases made or applications left, or maybe more complex financial indicators, such as ROI (return on investment).

In any case, the site must be measurable.

For this, Yandex Metrica, Google Analytics, or other analytical systems counters must be configured on it. You will be able to find out the behavior of visitors to your site, why people in one case surf the site with interest and make a purchase or call, and in another - immediately leave. Find out which promotion channels are more effective for you and how to improve advertising results.

Just put the counter code on the site and that's it?

No, you also need to determine which user actions on the site can be considered targets. For online stores, this is usually moving goods to the basket and placing and completing orders. For corporate sites - a left application, downloaded content. The direction of advertising optimization, including contextual advertising, depends on the quality of the goal settings.

And how to measure customer calls?

Often, a telephone conversation is the main way to turn a site visitor into your buyer. But the problem is that there is no direct connection between the site and the phone. To solve this problem, Internet marketers and programmers have come up with many solutions. Among them are Target Call 2.0 from Yandex, and Call Tracking from Google. There are also several developments of third-party call tracking services, which have their advantages and disadvantages. In any case, it is necessary to determine the feasibility and possibility of using such systems. I will help you manage the entire process from defining tasks for call tracking systems to interpreting the results and making decisions based on the data received.

I want a high conversion on the site, how can I increase it?

Of course, work on the content, convenience of the site, and its appearance. But to understand in which direction it is worth moving, it is again necessary to conduct an initial analysis of the current state of the site. This can be done based on statistics and the opinion of an expert, which I can be. Knowledge of Internet marketing and experience working with many commercial sites allow me to draw conclusions that can have a positive effect on the process of turning site visitors into clients. Based on the results obtained, we will be able to jointly determine a plan for changes on the site and the order of their testing.